Powered by MOMENTUM MEDIA
Powered by MOMENTUM MEDIA
Home / key enablers / ‘Muddy boots’ on ground best way to boost relationships in defence industry

Website Notifications

Get notifications in real-time for staying up to date with content that matters to you.

‘Muddy boots’ on ground best way to boost relationships in defence industry

muddy boots on ground rsquo  best way to boost relationships in defence industry

Electrotech managing director Stephen Renkert has highlighted the unique benefits for SMEs of adopting a “muddy boots on the ground approach to trying to access the lucrative defence sector.

Speaking to Defence Connect’s Phillip Tarrant, Renkert explained that, for example, in cases where defence customers seem to grasp the importance of commercial players being able to move quickly, such a business policy can tip the balance in the favour of companies like Electrotech.

Advertisement
Advertisement

"And if we're fortunate, and we have a customer who really understands the value of those things when it comes to procurement time, then our actual support in the marketplace – with muddy boots – will count heaps towards giving a tick to a proposal for … an equipment upgrade or replacement," said Renkert.

The Electrotech MD said that the firm had been actively pushing its range of military undertakings, along with its principal original equipment manufacturer partners.

"The one that's probably most relevant here is that we've had a very long and close technical and commercial relationship with Northrop Grumman in the United States, and more recently with Northrop Grumman Australia, operating in Canberra," he added, also noting that Electrotech had developed a long-standing relationship with the Anzac group.

"We have a full test bed in our West Australian facility, so that we can test defective products, [and] repair [them] to an extent that it is possible," he said.

"We can arrange for these parts, if they can't be repaired in-country, to be returned to [the US],” said Renkert. “We groom the systems on vessels. We have OEM factory trained people in this equipment, and I think that has been extraordinarily successful."

To hear more from Stephen Renkert, listen to our podcast here.

‘Muddy boots’ on ground best way to boost relationships in defence industry
Muddy-boots.jpg
lawyersweekly logo

more from defence connect

Jul 19 2019
Showdown with Iran poses broader challenge for the Indo-Pacific
Following a month of brinkmanship culminating in a number of tanker boardings, confrontation between...
Jul 19 2019
Buzz the tower, Goose! A look back at the legendary F-14 Tomcat
It is one of the most iconic aircraft of modern times, the F-14 Tomcat is the fighter many contempor...
Jul 19 2019
Exercise Talisman Sabre 19: The road so far – Part 7
With Exercise Talisman Sabre 19 officially kicking off last week, Defence Connect will provide con...
FROM THE WEB
Recommended by Spike Native Network