UAV industry association rebrands

Joint-capabilities
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By: Reporter
UAV industry association rebrands

An Australian advocacy group representing the uncrewed aircraft industry has formalised a name change.  

An Australian advocacy group representing the uncrewed aircraft industry has formalised a name change.  

Following its 2021 annual general meeting, members of the Australian Association for Unmanned Systems (AAUS) voted to officially change the group’s name to the Australian Association for Uncrewed Systems.

The proposal was put to members by way of a special resolution prior to the AGM on Thursday, 18 November.

 
 

According to the AAUS, the name change, which is effective immediately, aims to align the brand with “broader societal and cultural expectations”.

In rebranding, the group seeks to “foster diversity and inclusion”.  

“This change reflects AAUS' core values,” AAUS president Reece Clothier said.

 “It's the first step in our journey to encourage greater diversity in our sector, and as the peak representative body, we need to lead by example."

“While it is acknowledged that ‘uncrewed’ is still an emerging term, it is the one prominently being adopted by key stakeholders including government, CASA, Australian Defence and the FAA, and one we as an association believe encompasses the gender-neutral language being supported by the aviation industry.”

The AAUS has updated its logos to reflect the name change.

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