South Australian Electronic Warfare company DEWC Systems has unveiled a new brand identity – Asension – to underscore the company’s growth and provide a clear focus for its cutting-edge products and capabilities.
As a leading provider of sophisticated electronic components, sensors and systems to the Australian Defence Force, Asension has evolved its brand in line with its new mission and vision that will take the business into the next generation of EW products, whilst maintaining its heritage and reputation.
The company has been developing novel approaches to EW technology for Defence since it was established in 2018, working closely with universities, Defence Science and Technology Group and industry partners.
Co-founding member and Chief Executive Officer Ian Spencer said the refreshed logo and name embodies the company’s rapid evolution and the start of a new era for Australian technology that intelligently brings together information from multiple sources.
“Over the past few years the business and our technology have evolved significantly from where we started and the things we are doing are more sophisticated,” Spencer said.
“Radars are more technologically advanced and software defined. We are leveraging the newest technologies and employing artificial intelligence to do all the thinking for the customer, so they don’t have to analyse information they receive from radars themselves.
“Given this evolution of our company, we need a brand that is fresh, new and alludes to what it is we are doing and where we are going.
“Asension – a sensor fusion – represents the fusing of senses and bridging the gap between information and knowledge to multiply force effectiveness in real time.
“Through cutting-edge technology, the company has made systems that are able to do a lot of processing right at the edge of where the sensor is and translate information into knowledge.
“Our software definable hardware and user configurable applications are designed for space, sea, land and air deployment and are remotely reconfigurable.”
The scope of our mission has widened significantly and the new brand must reflect the rapid evolution of our technology and capabilities.
Asension, the company’s new identity, has been created as a platform to allow the company to grow and develop its EW capabilities and bring innovative solutions to customers across multiple sectors.
“While we primarily support Defence, to be a viable business we need to be successful in our own right and that means diversifying into other markets.” Spencer said.
“We are posturing to export to the USA and the UK and we are about to manufacture new products that are modified variants of our Defence products, for other markets.”
The company plans to export its highly capable, software-defined radio platform, WOMBAT, which was originally designed to provide space domain awareness to help Defence identify potential threats. It is also developing a new passive space-based sensor system to track dark ships to help combat illegal fishing and smuggling.
Focused on delivering sovereign ISREW capability to enhance Australia’s national security, the company will build new collaborations and invest heavily in research and development.
Asension is also committed to expanding its strong team of ex-Defence and ADF personnel, together with some of Australia’s brightest graduate engineers.
“We have an amazing culture that enables the team to work well together, with the wisdom and technical knowledge of the older generation joining forces with the enthusiasm and invention of the youth,” he said.
“Just as we are fusing sensors and different bits of information for knowledge, we are fusing generations and the different points of view they bring, enabling us to solve problems in new ways.”
To find out more about Asension and its new mission, visit: www.asension.com.au