Powered by MOMENTUM MEDIA

Website Notifications

Get notifications in real-time for staying up to date with content that matters to you.

Burnie base no barrier

direct edge hq

Direct Edge chief executive Diane Edgerton has talked up the benefits of the firm’s location in the Tasmanian manufacturing hub of Burnie, despite all and sundry expressing doubts around the viability of the choice to remain based there.

Direct Edge chief executive Diane Edgerton has talked up the benefits of the firm’s location in the Tasmanian manufacturing hub of Burnie, despite all and sundry expressing doubts around the viability of the choice to remain based there.

Edgerton told Defence Connect’s Phillip Tarrant that in contrast to most people’s perception of the company’s home base, Burnie offered largely the same opportunities to connect to the wider market as most other Australian locations.

Advertisement
Advertisement

While standard questions put to Edgerton ad infinitum include classics like ‘why are you still there?’ and ‘why aren't you moving?’, the Direct Edge chief was adamant that, ultimately, it didn’t matter where the company chose to be based.

“I go: ‘what year are we in … what technology have we got?’,” she said. “To me, it's all about the people, the skills and everything that you've got there, but you shouldn't look at a place as being a hindrance to stop you from getting something.”

Edgerton was astounded at how many people assumed the island state could not provide a large enough pool of employees for the company. “A lot of people talk about Tassie and they go: ‘oh, if I come over, can I sort of go around it in a day?’” she said. “I'm just laughing, thinking: ‘yeah right’.

However, Edgerton did note a challenge around attracting enough staff with the specific skillset required by the components provider.

“[That’s] because it’s a manufacturing hub in Burnie,” she said. “It’s very competitive there and, to me, it's about training your own [staff] because it's hard to teach an old dog new tricks.

PROMOTED CONTENT

“I find, for the quality that I require, it's better to teach them my way the first time, so that they actually know the quality that you're actually looking for.”

Burnie base no barrier
Direct-Edge-HQ.jpg
lawyersweekly logo

The inaugural Defence Connect AIC Summit will place you with key decision-makers and stakeholders within the defence industry to discuss the government’s intention to improve AIC and increase the nation’s sovereign production, defence capability and resilience. Don’t miss your chance to be part of this event, register for free today to attend the live stream on 22 October. Register your interest to attend, visit: www.defenceconnect.com.au/aic-summit

more from defence connect

NSW firm tapped to build Army vehicle fleet
Sep 24 2021
NSW firm tapped to build Army vehicle fleet
A multimillion-dollar contract has been awarded to a Port Macquarie-based business for the develop of rough terrain vehicles. ...
Sep 24 2021
QUT to develop technology to identify fallen Australian soldiers
The Morrison government has granted the Queensland University of Technology with a $2.2 million contract to develop forensic techn...
Sep 24 2021
MH-60R Seahawk achieves operational milestone
The Royal Australian Navy helicopter has surpassed 2,000 flight hours while on deployment in south-east Asia. ...