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Government backs ad campaign to boost defence business

ad campaign highlights defence industry openings

The government is launching a series of ads to promote jobs in the booming defence industry sector after research found the opportunities still weren’t fully understood by the public or even industry.

Defence Industry Minister Christopher Pyne said the Defence Industry Information Campaign, titled ‘The Workforce behind the Defence Force’, aimed to ensure the government’s $200 billion investment to build defence capability and national industrial capacity found the workers it needed now and into the future.

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He said this information campaign highlighted the many jobs and business opportunities for Australians in the defence industry sector.

With industry expanding, there will be an increasing need for skilled workers and robust businesses in the supply chain.

“The campaign is one element of a national, long-term strategy to support Australia’s industry in the era of advanced manufacturing, to position industry as a robust industry strategic asset supporting Defence and national security,” the minister said.

“There will be tremendous opportunities for Australian businesses in our defence industry, and for those businesses and individuals who haven’t previously considered working with Defence.”

Mr Pyne said Australia’s defence industry played a critical role in supporting and sustaining defence capability and will continue to play a pivotal role as defence capability is developed, with growing opportunities particularly for small to medium enterprises set to expand.

He said the campaign was about preparing those businesses and individuals to recognise opportunities on offer and ensure this workforce had the necessary skills.

“It is also about delivering the high-tech manufacturing defence industry we need to provide long-term jobs, economic prosperity and security for all Australians,” he said.

“This is also to encourage Australians young and old, to consider opportunities for employment in the defence industry.” 

The research commissioned by the Department of Defence found that the opportunities were not fully understood by the Australian public or industry, despite extensive coverage by the national media.

The new ads can be viewed at the defence industry portal here.

Government backs ad campaign to boost defence business
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