Soldier On relies on the community, corporate Australia and philanthropic support to fund vital services that are building better futures for veterans and their families.
This new campaign will see these communities come together, with all donations being doubled by corporate partners during 12am and 11.59pm on Friday, 9 November.
Soldier On’s new CEO Mat Jones said, "We know that the veteran community is stronger because of the work we do, but we also know that we cannot provide this support without the generosity of the greater community. We are all stronger together."
To physically represent being stronger together, the team at Soldier On is activating a live campaign where they will attempt to set a new world record for the most arm wrestles conducted in a 24-hour period.
"Why arm wrestles? They represent the collective strength of the community and are a fun, easy way for friends, colleagues and family members to engage, contribute and show their support. I have challenged my five-year-old son to an arm wrestle and I know that while he is beating me, we will get a great chance to talk about my service and the fantastic men and women who have served and continue to serve our country," says Jones.
Soldier On ambassadors (celebrity and service) and sporting partners will all take part in the activity, posting videos and photos of their arm wrestles and donating on the day.
Individuals are encouraged to post their photos to Soldier On’s website and to share on social media accounts, nominating others to get involved and using the hashtag #StrongerTogether18.
Soldier On will hold events at the following locations across Australia, to help set the world record on Friday, 9 November:
- Canberra – Brindabella Business Park, Garema Place, Russell Offices - 8am-4pm (8pm Garema Place);
- Sydney – QVB Forecourt - 7.30am-7pm;
- Albury - Latchford Barracks – 10.30am-2pm;
- Newcastle – Newcastle Yacht Club – 10am-4pm;
- Melbourne – Southern Cross Station (top of steps at Bourke St) – 8am-5pm;
- Adelaide – Rundle Mall – 8am-4.30pm;
- Brisbane – Riparian Plaza – 8am-5.30pm; and
- Perth – Forrest Chase Mall - 7.30am-1pm.
"We believe Friday will be something really special and will prove that to support veterans and their families we are stronger together. I really hope that Australia can get on board with this campaign and can take advantage of a rare opportunity to have their contributions doubled by the business community," Jones said.
To support Soldier On in their world record attempt, you can go to www.charidy.com/soldieron anytime on 9 November and your donation will be matched dollar for dollar.