Canberra-based government communication agency, contentgroup, will host the world’s first virtual government communication conference (the GovComms Festival) as part of the OECD’s Government After Shock global dialogue on 17 November 2020.
Government After Shock is led by the OECD and the European Commission. It will explore the impact of the COVID-19 pandemic on all areas of government. The GovComms Festival will examine the impact on communication.
The first GovComms Festival will gather analysts, researchers from inside and outside of government, service providers and public servants to explore:
- How COVID-19 has changed the way government and public sector organisations communicate;
- The impacts of technology on government communication; and
- The critical role of effective communication in successful digital transformation.
Contentgroup founder and CEO David Pembroke explained, “The response to the COVID-19 pandemic highlighted the critical need for effective government communication.”
The GovComms Festival is an opportunity for government and public sector communicators from all over the world to share their experience of the pandemic and discuss the future of government communication beyond 2020.
“One glaring example was in content. Governments’ failed to quickly create and distribute useful, relevant, consistent, and engaging multimedia content. When they needed to reach audiences on their ‘owned’ channels, the people simply were not there. When they did arrive, they were faced with page after page of hard-to-follow text. The citizen experience was poor,” Pembroke explained.
He added, “The need to improve how government communicates is only increasing in importance. Given the central role digital technology plays in peoples’ lives and the emerging economic, demographic, technological and geopolitical challenges, effective two-way communication is core to building trust with citizens. It’s also the magic thread that drives collaboration and successful digital transformation.”
The GovComms Festival name is the same as contentgroup’s popular podcast about government communications, GovComms.