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PWR Advanced Cooling, Battlefield International enter strategic distributor agreement

Australian-based cooling system developer PWR Advanced Cooling Technologies has confirmed that it has entered into a strategic distributor agreement with Canadian coupling, valves and fitting company Battlefield International for cross border marketing and research.

Australian-based cooling system developer PWR Advanced Cooling Technologies has confirmed that it has entered into a strategic distributor agreement with Canadian coupling, valves and fitting company Battlefield International for cross border marketing and research.

Under the agreement, the firms agreed to collaborate on additional research to better incorporate fluid connectors to cooling systems, with PWR agreeing to distribute Battlefield’s products across Europe, the US and Oceania.

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It is expected that the agreement will benefit customers by reducing “packaging size, mass and pressure drop”.

“We are very excited to have this agreement with Battlefield International. The Battlefield approach to their custom  solutions is very similar to PWR, with constant development and refinement of products to better service our global  customers,” Andrew Scott, general manager – advanced technology, PWR Advanced Cooling Technology, said.

“We first used Battlefield products in some of our defence applications and we were instantly impressed  with the quality, customer service and attention to detail. PWR will be able to help Battlefield integrate existing and new designed products across our motorsport, automotive, aerospace and defence applications, benefiting our combined  customers with supply chain efficiency and world class solutions.”

Michael Falk, director of international sales at Battlefield International, welcomed the opportunity to engage with PWR, noting that the partnership will open more sales opportunities for the company.

“Forming partnerships with key distributors who share our  passion for excellence is part of our global growth strategy. PWR is technically and geographically well positioned to promote Battlefield solutions and will open the door to many news customers that will benefit from a trusted, 'local',  in-country source of supply. After experiencing PWR’s agility, customer service, and technical expertise through joint projects in 2021, I am confident they will become a significant asset to our expanding global customer base,” Falk said.

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“Integrity, agility, responsiveness, and uncompromising design efforts are core to both our companies, and it is with these  attributes that we look forward to serving customers in 2022. We are fortunate to be working with PWR and eager to the  start collaborating on supporting the global appetite for high performance cooling solutions.”

PWR is a Gold Coast-based company, employing some 300 staff in Australia, 100 in the US as well as an office in the UK.

[Related: EPE, RedWave Technology partner to retail FTIR-based chemical threat identifier in ANZ]

PWR Advanced Cooling, Battlefield International enter strategic distributor agreement
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