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Australian Deputy Prime Minister Richard Marles has officially opened the first Pop-up Australian Defence Force Careers Centre in Geelong, Victoria.
The new concept allows the ADF Careers teams to better engage with regional and rural Australians by showcasing a possible career in the ADF, according to the Ministry for Defence, which opened the centre on 27 August.
“We need to grow our Defence Force to meet the strategic challenges in front of us,” Deputy PM Marles said in his opening speech.
“The only way we can do that is to get out there, really engage with the community and explain what a life of service can really mean for someone.”
The Pop-up ADF Careers Centre initiative is being trialled to improve recruitment for the Australian Defence Force.
“Our data analytics team use demographic data to show that Geelong would be a great test ground to prove the concept of a pop-up centre,” said Gene Crowe, managing director of Defence Force Recruiting, Adecco.
“The feedback from the community has been really amazing … [it’s] the start of our transformational approach to greatly improve the ADF’s ability to reach the right people and recruit them into the right roles.”
The Pop-up ADF Careers Centre is expected to remain in Geelong for at least three months and stay open seven days a week, Monday to Friday 8am to 5pm and on weekends from 9am to 4pm.
Head of Military Personnel Major General Wade Stothart said the ADF needed to take its message to regional and rural Australia.
“Coming from a regional area, I understand the need to raise awareness and educate people within these communities about the benefits of an ADF career,” MAJGEN Stothart said.
“I look forward to seeing the number of applicants gained through the Pop-up ADF Careers Centre and getting more people into the ADF.”
