PODCAST: Defence industry’s communication opportunities in the digital age, Brendan Maxwell, The Decisive Point

Joint-capabilities
|
By:
Brendan Maxwell, The Decisive Point

Social media and the digital age has given a voice to many who may have previously gone unheard and while some organisations are making an active effort to try to minimise the impact that this can have on their public image, it is those that are embracing this changing landscape that are noticing the full potential it offers for their brand awareness.

Social media and the digital age has given a voice to many who may have previously gone unheard and while some organisations are making an active effort to try to minimise the impact that this can have on their public image, it is those that are embracing this changing landscape that are noticing the full potential it offers for their brand awareness.



In this episode of the Defence Connect Podcast, The Decisive Point’s Brendan Maxwell joins host Phil Tarrant to explore the exciting opportunity that defence industry now has to communicate with the Australian public, build trust, tell stories and create transparency.

He will discuss the role of concise communication in attracting the best talent into defence industry, the importance of unity in purpose and share why real people telling real stories is a winning formula for defence communications.

Enjoy the podcast,

The Defence Connect team

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Listen to previous episodes of the Defence Connect podcast:

Episode 11: CONTESTED GROUND: Weak, vulnerable, backwater – Australia’s choice between strategic camps and managed decline
Episode 10: PODCAST: Undersea dominance – Australia charts the maritime future through autonomous systems and AUKUS innovation
Episode 9: PODCAST: Australian Army Cadets pathways, submarine industry growth and Australia’s fuel security
Episode 8: CONTESTED GROUND: The blind faith factor – why Australians trust an ADF they don’t understand
Episode 7: PODCAST: Defence preparedness, artificial intelligence productivity, and Australian industrial resilience
Episode 6: CONTESTED GROUND: Shots fired! Chinese missile test shatters Australia’s ‘fog of peace’, with Mike Pezzullo
Episode 5: SPOTLIGHT: Counter-drone innovation, directed energy and delivering operational outcomes, with EOS Defence Systems’ Lee Kormany
Episode 4: PODCAST: Strengthening security ties, Fiji defence pact and Australia’s counter-drone push
Episode 3: CONTESTED GROUND: Lessons from the UK in political polarisation, generational dislocation and intergenerational warfare, with Ben Dullroy, Bravo Delta Advisory
Episode 2: PODCAST: Defence Industry Development Strategy, Defence reform and Australians fighting in Ukraine