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PODCAST: Defence industry’s communication opportunities in the digital age, Brendan Maxwell, The Decisive Point

Brendan Maxwell, The Decisive Point

Social media and the digital age has given a voice to many who may have previously gone unheard and while some organisations are making an active effort to try to minimise the impact that this can have on their public image, it is those that are embracing this changing landscape that are noticing the full potential it offers for their brand awareness.

Social media and the digital age has given a voice to many who may have previously gone unheard and while some organisations are making an active effort to try to minimise the impact that this can have on their public image, it is those that are embracing this changing landscape that are noticing the full potential it offers for their brand awareness.



In this episode of the Defence Connect Podcast, The Decisive Point’s Brendan Maxwell joins host Phil Tarrant to explore the exciting opportunity that defence industry now has to communicate with the Australian public, build trust, tell stories and create transparency.

He will discuss the role of concise communication in attracting the best talent into defence industry, the importance of unity in purpose and share why real people telling real stories is a winning formula for defence communications.

Enjoy the podcast,

The Defence Connect team

Listen to previous episodes of the Defence Connect podcast:

Episode 11: PODCAST: Tariffs, peace (maybe) in Ukraine and a shifting global power struggle
Episode 10: PODCAST: No escaping it, China is trying to coerce us, with Mike Pezzullo
Episode 9: SPOTLIGHT: The role of test and evaluation in securing AI’s role in defence and national security, with Graeme Bick, Ray Bright and Chris White
Episode 8: CONTESTED GROUND: Alliance abandonment and realpolitik in global affairs
Episode 7: PODCAST: A taste of things to come, with shadow minister for defence Andrew Hastie
Episode 6: PODCAST: Getting our naval force structure right, with Jennifer Parker
Episode 5: CONTESTED GROUND: The expanding world of state-sponsored cyber warfare
Episode 4: SPOTLIGHT: Training – key to the National Defence Strategy, with CAE’s James Digges
Episode 3: PODCAST: Unpacking the impacts of a disruptive new US Defense secretary
Episode 2: PODCAST: Threats, theatre and tariffs in Trump’s world, with the Defence Connect team

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