The majority of the large primes now have dedicated social accounts – and are investing resources to building their profile on social media.
Uniformed defence forces influencers are also starting to sprout, sharing the stories that matter with their growing audiences and followers.
Indeed, the opportunity for Defence, defence industry and defence personnel and executives to harness social media to forge greater communication is a strong one, with 2018 set to see a greater focus on social profile building.
If 2017 is anything to go by, Defence and defence industry are getting engaged with social media and have shown a propensity to leverage the channel more into the future.
Here are the top 10 most shared stories on Defence Connect for 2017:
An Australian shipbuilder must be used to construct the nine Future Frigates if Australia is to have any chance of developing a sovereign shipbuilding capability, the Defence Teaming Centre has said.
After months of anticipation, the government has chosen a design for the $3 billion Offshore Patrol Vessel program – but has made a surprise decision for the build of the vessels.
The Royal Australian Air Force’s fast jet pilot course has had its first two female graduates, but the celebration has been marred with scathing comments from former politician Mark Latham.
BAE Systems has the weight of the UK government behind it as it looks to secure the $35 billion SEA 5000 Future Frigates contract.
Minister for Defence Industry Christopher Pyne welcomed the first delivery of a new generation of trucks and trailers to the Australian Army’s 7th Brigade at Gallipoli Barracks in Brisbane.
A NSW defence engineering company has partnered with an Israeli defence systems leader to deliver Australian production and assembly of Spike missiles.
Nine small to medium enterprises across Australia have been chosen as teaming partners for Rheinmetall, if they are selected as the successful tenderer for LAND 400 Phase 2.
A SEA 5000 contender has announced its intentions to set up an office in Western Australia to capitalise on sustainment opportunities in Australia.
Magill-based company Supashock will receive over $400,000 from a commercialisation grant under the Entrepreneurs' Programme to develop its dynamic suspension technology for armoured and protected defence vehicles produced by a major German manufacturer.
After 33 years of service, HMAS Darwin has arrived in her home port of Sydney for the last time before decommissioning.