Coras Solutions has kicked-off a major rebrand, heralding a shift in focus for the company ahead of ambitious plans to broaden its service delivery to other government agencies and defence industry.
Defence consulting has traditionally been a highly competitive and tightly guarded industry, dominated by the large consultancy firms. However, times are changing and for Coras Solutions, there is no better time to shift gears ahead of Australia’s period of significant defence investment.
Coras Solutions is a wholly Australian owned company delivering asset management, commercial advisory, governance and assurance, program management, and business advisory services. With offices in Sydney and Canberra, they are well placed to take advantage of unprecedented growth in the defence market.
Coras was founded three years ago with initial plans to service the defence maritime consulting industry. With rapid growth in its team and increasing demand for its services, Coras is now delivering to land, air and maritime clients. Australia’s $200 billion investment in Defence capability and defence industry has presented Coras with the opportunity to further expand its client base to other government departments and defence industry.
"After three years of operation we have grown the team to 18, with offices in Sydney and Canberra. While the growth is great news, we need to continually focus on delivering tangible outcomes for our clients and maintaining Coras as a great place to work," Phil Cutts, Coras Solutions managing director, said.
Coras focuses on delivering and empowering business transformation, while helping to facilitate organisational change for clients. Drawing on specialist experience, the Coras team has a growing portfolio of projects supporting Defence, other government agencies and defence industry.
The success of Coras’ delivery to existing clients has resulted in ongoing contracts supporting CASG SPO’s, Fleet Command, Army Headquarters and the Bureau of Meteorology. Coras is also supporting Indra Australia’s Deployable Defence Air Traffic Management and Control System (DDATMCS) to ensure Air Force receive a capability with the appropriate support systems and documentation.
"At Coras we don’t have competitors, everyone in our industry is a potential collaborator. As Defence is becoming more integrated, consulting service providers need to work together for the greater benefit of our clients," Cutts said.
For Coras, team members play a central role in securing and enhancing the success of the company and reflects the company’s commitment to respect, collaboration and enjoyment, demonstrated by a rapid growth and expansion for the company.
Looking to the future, Coras is aiming to expand the company’s team in Canberra, drawing on existing successes and experiences to bring an innovative approach to the Canberra consulting market. They are focused on combining skills and experience from state and federal government, industry and Defence to provide ‘new thinking’ and diverse solutions. Investment in this cross-pollination of market segments within an SME consulting firm underpins their unique approach client delivery.
Cutts added, "Ultimately, hiring all the great people out of Defence and selling them back to our clients doesn’t really add value. Coras is firmly focused on recruiting talent from non-defence industries and training our team in contemporary approaches to ensure we bring new thinking and innovative solutions to our clients."
While Coras has already entrenched itself as a valued consultant in Defence, it decided to change its brand to primarily give its team and clients an integrated message driven from its internal values and principles to deliver a valued client experience and ultimately pursuing its aspiration of why it is in business.
"Having a brand with a clear message that is understood and resonates with our stakeholders is vitally important to us. We want all those who come in contact with us to feel a part of something greater. Giving them an understanding of what we hold important, our standards and what we want to achieve will allow us to develop more effective relationships between our team and our clients," Cutts explained.