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PODCAST: Defence industry’s communication opportunities in the digital age, Brendan Maxwell, The Decisive Point

Brendan Maxwell, The Decisive Point

Social media and the digital age has given a voice to many who may have previously gone unheard and while some organisations are making an active effort to try to minimise the impact that this can have on their public image, it is those that are embracing this changing landscape that are noticing the full potential it offers for their brand awareness.



In this episode of the Defence Connect Podcast, The Decisive Point’s Brendan Maxwell joins host Phil Tarrant to explore the exciting opportunity that defence industry now has to communicate with the Australian public, build trust, tell stories and create transparency.

He will discuss the role of concise communication in attracting the best talent into defence industry, the importance of unity in purpose and share why real people telling real stories is a winning formula for defence communications.

Enjoy the podcast,

The Defence Connect team

Listen to previous episodes of the Defence Connect podcast:

Episode 144: PODCAST: Commemorating Australia’s military history, Dr Brendan Nelson AO, Australian War Memorial
Episode 143: PODCAST: Engineering the defence vehicle of today for 30 years of service in the battlefield, Kevin Wall, Thales
Episode 142: PODCAST: The limitless applications and utilities of a growing drone ecosystem, Rob Sutton, Mirragin Aerospace Consulting
Episode 141: PODCAST: The Royal Automobile Club of Australia’s connection with defence industry, Simon Perdriau, RACA member
Episode 140: PODCAST: How the integration of autonomous systems is shifting the future of minehunting, Gene Cumm, Northrop Grumman
Episode 139: PODCAST: Realising the benefits of veterans in the workforce – life after uniform, Mat Jones, Soldier On Australia
Episode 138: PODCAST: Gaining operational advantage through the use of multi-static technology, David Eyles, Thales
Episode 137: PODCAST: On site at the Avalon Airshow 2019
Episode 136: PODCAST: Avalon Airshow 2019 – The future of Australian air power special
Episode 135: PODCAST: Sustainment driving the development of Australia’s future aerospace workforce

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