PODCAST: Defence industry’s communication opportunities in the digital age, Brendan Maxwell, The Decisive Point

Joint-capabilities
|
By:
Brendan Maxwell, The Decisive Point

Social media and the digital age has given a voice to many who may have previously gone unheard and while some organisations are making an active effort to try to minimise the impact that this can have on their public image, it is those that are embracing this changing landscape that are noticing the full potential it offers for their brand awareness.

Social media and the digital age has given a voice to many who may have previously gone unheard and while some organisations are making an active effort to try to minimise the impact that this can have on their public image, it is those that are embracing this changing landscape that are noticing the full potential it offers for their brand awareness.



In this episode of the Defence Connect Podcast, The Decisive Point’s Brendan Maxwell joins host Phil Tarrant to explore the exciting opportunity that defence industry now has to communicate with the Australian public, build trust, tell stories and create transparency.

He will discuss the role of concise communication in attracting the best talent into defence industry, the importance of unity in purpose and share why real people telling real stories is a winning formula for defence communications.

Enjoy the podcast,

The Defence Connect team

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Listen to previous episodes of the Defence Connect podcast:

Episode 11: THE PROGRESS REPORT: Direct hit over Baghdad – the pilot who outflew a surface-to-air missile
Episode 10: SPOTLIGHT: Subs may be the centrepiece – but infrastructure, workforce and sovereign capability will decide the outcome, with Stantec Australia’s Chris Waywell, Rob Sansbury and Robert Fogel
Episode 9: CONTESTED GROUND: Apathy, complacency and the ‘Lucky Country’, Australia’s predicament is entirely self-inflicted, with Ben Dullroy
Episode 8: SPECIAL EDITION PODCAST: 125 years of the Royal Australian Navy and Australian Army
Episode 7: CONTESTED GROUND: Australian resilience during a crisis and sovereign industrial capability
Episode 6: CONTESTED GROUND: From Tehran to Sydney – why war could reshape Australian property
Episode 5: SPOTLIGHT: Inside Australia’s AUKUS industrial transformation, with Honeywell Aerospace Australia senior director Lee Davis
Episode 4: CONTESTED GROUND: War without borders – the disinformation threat arriving in Australia
Episode 3: THE PROGRESS REPORT: The mission to make military children visible
Episode 2: PODCAST: Righting the ship, balancing the force, with Senator James Paterson, shadow minister for defence