Social media and the digital age has given a voice to many who may have previously gone unheard and while some organisations are making an active effort to try to minimise the impact that this can have on their public image, it is those that are embracing this changing landscape that are noticing the full potential it offers for their brand awareness.
In this episode of the Defence Connect Podcast, The Decisive Point’s Brendan Maxwell joins host Phil Tarrant to explore the exciting opportunity that defence industry now has to communicate with the Australian public, build trust, tell stories and create transparency.
He will discuss the role of concise communication in attracting the best talent into defence industry, the importance of unity in purpose and share why real people telling real stories is a winning formula for defence communications.
Enjoy the podcast,
The Defence Connect team
Listen to previous episodes of the Defence Connect podcast:
Episode 217: INSIGHT: Maximising local industry content and our advantages in the Indo-Pacific – Matt Keogh, shadow minister for defence industry
Episode 216: INSIGHT: Chief of Air Force on shaping the RAAF to meet an evolving strategic environment
Episode 215: INSIGHT: Capability development, interoperability and the US-Australia relationship – Mark Weinrich, US Marine Attaché, US embassy, Canberra
Episode 214: PODCAST: Maintaining agility through COVID-19 – Grant Sanderson, Electro Optic Systems
Episode 213: INSIGHT: Lessons on national security from a career in diplomacy – Dave Sharma MP
Episode 212: PODCAST: From micro-business to leading distributor - Graeme Bulte, Aquaterro
Episode 211: PODCAST: Supporting Australia’s veterans and service personnel - Jason Scanes, Forsaken Fighters
Episode 210: PODCAST: Bolstering domestic capabilities in the wake of coronavirus – Robert Nioa, NIOA
Episode 209: PODCAST: Providing an agile workforce to the defence industry – Drew Horsell, Horsell, and Jon Westerland, KBR
Episode 208: INSIGHT: COVID-19 implications on national sovereignty - the Hon. David Fawcett