Powered by MOMENTUM MEDIA

PODCAST: Defence industry’s communication opportunities in the digital age, Brendan Maxwell, The Decisive Point

Brendan Maxwell, The Decisive Point

Social media and the digital age has given a voice to many who may have previously gone unheard and while some organisations are making an active effort to try to minimise the impact that this can have on their public image, it is those that are embracing this changing landscape that are noticing the full potential it offers for their brand awareness.



In this episode of the Defence Connect Podcast, The Decisive Point’s Brendan Maxwell joins host Phil Tarrant to explore the exciting opportunity that defence industry now has to communicate with the Australian public, build trust, tell stories and create transparency.

He will discuss the role of concise communication in attracting the best talent into defence industry, the importance of unity in purpose and share why real people telling real stories is a winning formula for defence communications.

Enjoy the podcast,

The Defence Connect team

Listen to previous episodes of the Defence Connect podcast:

Episode 133: PODCAST: Creating AI technology that supports human operators in transport vehicle efficiency, Patrick Nolan and Alexander Robinson, Seeing Machines
Episode 132: PODCAST: Revolutionising the business models and outputs of Australian defence industry, Gary Hogan, Australian Mathematical Sciences Institute
Episode 131: PODCAST: How a condition-based maintenance approach is aiding sustainment in the F-35 program
Episode 130: PODCAST: The shift from consulting business to specialised engineering leader, Greg Barsby, QinetiQ
Episode 129: Guiding Defence’s R&D and innovation agenda: On Point with Dr Alex Zelinsky
Episode 128: PODCAST: The process, rigour and role of a chief defence scientist, Professor Alex Zelinsky AO, University of Newcastle
Episode 127: PODCAST: The relationship between air cadets and the RAAF, Wing Commander (AAFC) Paul Martin Hughes JP
Episode 126: PODCAST: How growing expectations within defence industry are providing opportunities for SMEs, Greg Whitehouse, Precision Technic Defence Pty Ltd
Episode 125: PODCAST: How a changing ADF will shape the benchmarks that Air Combat Group strives to achieve, AIRCDRE Mike Kitcher, Air Combat Group – RAAF
Episode 124: PODCAST: Enhancing the future of Australia’s unmanned undersea capabilities, Gavin Henry & Daniel Dent, Thales

more from defence connect

Mar 20 2019
Local businesses to benefit from Shoalwater Bay Training Area expansion
Central Queensland businesses will be boosted by $4 million being pumped into the local economy than...
Mar 20 2019
Think tank calls for renewed focus on Indian Ocean opportunities
The Australian Strategic Policy Institute (ASPI) has released a discussion paper that called for Aus...
Mar 19 2019
Naval shipbuilding resurgence paves the way for women
With our brightest women continuing to excel in skilled and professional naval shipbuilding careers,...
FROM THE WEB
Recommended by Spike Native Network