PODCAST: Defence industry’s communication opportunities in the digital age, Brendan Maxwell, The Decisive Point

Joint-capabilities
|
By:
Brendan Maxwell, The Decisive Point

Social media and the digital age has given a voice to many who may have previously gone unheard and while some organisations are making an active effort to try to minimise the impact that this can have on their public image, it is those that are embracing this changing landscape that are noticing the full potential it offers for their brand awareness.

Social media and the digital age has given a voice to many who may have previously gone unheard and while some organisations are making an active effort to try to minimise the impact that this can have on their public image, it is those that are embracing this changing landscape that are noticing the full potential it offers for their brand awareness.



In this episode of the Defence Connect Podcast, The Decisive Point’s Brendan Maxwell joins host Phil Tarrant to explore the exciting opportunity that defence industry now has to communicate with the Australian public, build trust, tell stories and create transparency.

He will discuss the role of concise communication in attracting the best talent into defence industry, the importance of unity in purpose and share why real people telling real stories is a winning formula for defence communications.

Enjoy the podcast,

The Defence Connect team

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Listen to previous episodes of the Defence Connect podcast:

Episode 11: THE PROGRESS REPORT: Leadership, mentorship and life at sea – Commander Melanie Lennard on 17 years in the Royal Australian Navy
Episode 10: PODCAST: Australia’s munitions manufacturing push at Land Forces 2026, with NIOA Group’s Robert Nioa
Episode 9: PODCAST: EOS showcases new interceptor and layered drone defence at Land Forces 2026, with Lee Kormany
Episode 8: CONTESTED GROUND: The information advantage – how AI is reshaping influence, competition and power
Episode 7: PODCAST: Next-generation equipment at Land Forces 2026, with Aquaterro’s Graeme Bulte
Episode 6: SPOTLIGHT: Defence electronics supply chains, counterfeit components and shortages
Episode 5: PODCAST: AUKUS, China and Australia’s defence industrial future, with former prime minister Scott Morrison
Episode 4: CONTESTED GROUND: When AI goes rogue – the emerging threat Australia isn’t ready for
Episode 3: PODCAST: Frontier AI, cyber warfare, and defending Australia’s military networks, with Wendi Whitmore and Tom Scully
Episode 2: PODCAST: Australia’s 2026 Intergenerational Report and national security implications, with Phillip Tarrant and Robert Dougherty