Anzac Biscuit Morning Tea

The lead up to Anzac Day is an opportunity to check in on friends and workmates and initiate important conversations about contemporary service and finances.

The lead up to Anzac Day is an opportunity to check in on friends and workmates and initiate important conversations about contemporary service and finances.

National military charity Bravery Trust is encouraging people to gather for an ‘Anzac Biscuit Morning Tea’ as an opportunity to lead conversations about the nuances and challenges of service life.

With Coles donating 40 cents from Coles Brand Bakery Anzac Biscuits 12 pack sold to Bravery Trust , it’s also a way to raise funds to support veterans financially when they fall on hard times.

“Building pride and gratitude for our veterans is something everyone can get behind,” said Bravery Trust Interim CEO Garth Callender.

“So much of the identity of many serving personnel is tied to their experiences in the military. Unfortunately for some, the transition out of Defence can present challenges, especially when their discharge is sudden or unplanned due to mental or physical injuries.

“Bravery Trust provides a financial safety net to keep veterans safe and in their homes, and we work longer term through financial counselling and education to help rebuild lives.”

Coles is partnering with Bravery Trust in the leadup to Anzac Day and will donate 40 cents for every Coles Brand Bakery 12 pack Biscuits or Cookies sold between 17 April to 25 April. Of course, this includes everyone’s favourite, Anzac Biscuits. Host a morning tea and serve Coles Brand Bakery Biscuits and you’ll be raising funds while having important discussions.

“Finances can sometimes feel like a taboo subject and it can be a difficult conversation to start,” said Mr Callender.

“But avoiding financial realities often only exacerbates the problem. We see some veterans waiting five, or even 10 years, before reaching out for help. In the meantime, they could be dealing with marital breakdown, homelessness, and a whole raft of challenges linked to their financial circumstances.

“We need to normalise financial conversations and encourage people to speak openly about budgeting and debt. This can encourage veterans in need to reach out, rather than struggling in silence.”

Coles General Manager Bakery Kate Roff said Coles was proud to continue its longstanding community partnership with Bravery Trust. Coles has been raising funds for Bravery Trust since 2014.

“Coles has a long and proud history of supporting Bravery Trust and supporting team members who have served or are serving in the Australian Defence Force, including our founder GJ Coles who fought in World War 1,” she said.

70% of those supported by Bravery Trust are aged 50 years or younger.

Funds raised through the Coles Bravery Trust Appeal provide vital support to keep veteran families in their homes and food on the table while they focus on healing from physical or mental injuries, with longer term financial counselling to reduce or avoid the stress of hardship. If you can’t get into a Coles store – you can show your support by making a direct donation at Bravery Trust Appeal

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