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Team Defence Australia has prepared for a strong presence at AUSA, the largest land warfare tradeshow in North America, which will play host to 30,000 attendees, with over 700 exhibitors from over 100 countries.
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TDA has prepared for a strong presence at AUSA, taking a delegation of 32 leading Australian defence companies to the largest land warfare tradeshow in North America.
The 2019 AUSA exhibition provides a chance for Australian companies and industry leaders to develop international business opportunities.
Evan Read, assistant director, export operations, Australian Defence Export Office, said, "This delegation will see 32 Australian companies with an invaluable opportunity to demonstrate their products and services to the US military and major companies, led by Major General Simone Wilkie and supported by the Australian Defence Export Advocate, the Hon David Johnston."
The services TDA delivers includes business matching led by Austrade and CASG in the US, a pre-event briefing to help prepare the Australian companies exhibiting, an on-stand networking function for international customers and delegates as well as an optional facility visits to BAE Systems and General Dynamics Kand Systems in Detroit in the days following AUSA.
All of this and more is co-ordinated with the Centre for Defence Industry Capability, the Australian embassy in Washington, DC, Austrade, state and territory governments and the global supply chain primes to ensure a whole-of-government approach to supporting Australian defence industry exports.
In addition to the expansive show floor filled with 700+ exhibitors, attendees have access to:
- Informative and relevant presentations on the state of the Army;
- Panel discussions and seminars on pertinent military and national security subjects;
- A variety of valuable networking events including ticketed dinners and receptions; and
- A hands-on opportunity to specify and see the latest technology in action.
"The AUSA expo is a great opportunity for Australian businesses to engage with the US defence organisation, the 2019 expo will see stand out performers like Supashock Australia, Stealth Electric Bikes and Kord Defence all displaying their capabilities," Read said, explaining the opportunities presented by Team Defence Australia's 2019 AUSA mission.
"We are expecting some big things from the likes of Supashock and Stealth Electric Bikes who are expected to showcase and demonstrate their capabilities to various parts of the US Army around the US."
Read said, "AUSA provides an opportunity for Australian companies to spruik their ability to support the supply chain, which in the age of global, allied supply chains is an increasingly important means of value adding for Australia's defence industry."
Exhibiting with TDA is free, with successful companies responsible for their individual expenses. To support this, individual state and territory governments, along with the Export Development Grant Program (EMDG), will be providing grant assistance for eligible participants. More information regarding EMDG grants is available here.
TDA is a key component of the Australian Defence Export Office, which combines a number of different mechanisms designed to support the government's defence export agenda, while providing Australia's defence industry, particularly SMEs, with the ability to co-ordinate export efforts, leveraging a number of key mechanisms, including collaboration with the Centre for Defence Industry Capability (CDIC), Austrade and Export Finance Australia, which supports direct financial support and exposure to foreign markets.
Expressions of interest to attend DSA Malaysia and Sea-Air-Space 2020 will be open in coming months.
More information about the Defence Export Strategy and the Australian Defence Export Office, its capabilities and opportunities it can provide for your business is available here.
Stephen Kuper
Steve has an extensive career across government, defence industry and advocacy, having previously worked for cabinet ministers at both Federal and State levels.
